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IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing)
IBM The Rise and Fall and Reinvention of a Global Icon - History of Computing
Author: James W. Cortada
A history of one of the most influential American companies of the last century.For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was ?Big Blue, ? an icon. And yet over the years, IBM h...  more »
ISBN-13: 9780262039444
ISBN-10: 0262039443
Publication Date: 3/5/2019
Pages: 752
Edition: 1
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Publisher: The MIT Press
Book Type: Hardcover
Members Wishing: 2
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