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Identifying Hidden Needs: Creating Breakthrough Products
Identifying Hidden Needs Creating Breakthrough Products
Author: Keith Goffin, Fred Lemke
Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to ...  more »
ISBN-13: 9780230219762
ISBN-10: 0230219764
Publication Date: 10/26/2010
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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