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Image by Design: From Corporate Vision to Business Reality
Image by Design From Corporate Vision to Business Reality
Author: Clive Chajet, Tom Shachtman
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact ...  more »
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ISBN-13: 9780201550429
ISBN-10: 0201550423
Publication Date: 5/1991
Pages: 216
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Publisher: Addison-Wesley
Book Type: Hardcover
Other Versions: Paperback
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