I picked up this book because I was already of the live-mindfully persuasion, and wanted tips. I did not find very many of them. The author lives in New York City, which has access to year-round farmers' markets and stores that sell bulk food. He is physically able to walk or bike anywhere he wants to go. Not possible where I live. He also gets very preachy at several points, but I found those areas easy to skim. I read the first sentence of every paragraph, skipping the rest if it's an eco-sermon.
That said, I did like the rest of the book, the parts between the preaching. He writes well, the people and the events are real, many parts funny. I was inspired enough I'm going to keep this book.
I do not recommend this book as a method of getting non-eco people on the eco boat. I think they would find the preaching a turn off. I think it is better suited for those who already have some interest.