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The Impossible Advantage: Winning the Competitive Game by Changing the Rules
The Impossible Advantage Winning the Competitive Game by Changing the Rules
Author: Wolfram Wördemann, Andreas Buchholz, Ned Wiley
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the comp...  more »
ISBN-13: 9780470717127
ISBN-10: 0470717122
Publication Date: 3/23/2009
Pages: 220
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Publisher: Wiley
Book Type: Hardcover
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