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Individual Choice Behavior: A Theoretical Analysis
Individual Choice Behavior A Theoretical Analysis Author:R. Duncan Luce This influential treatise presents a mathematical analysis of choice behavior. It begins with the statement of a general axiom, then explores applications of the theory to substantive problems: psychophysics, utility, and learning. Includes considerations of the Fechnerian assumption and signal detectability theory; utility theory; stochastic th... more »eories; more. 1959 edition.« less