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The Informed Student Guide to Marketing
The Informed Student Guide to Marketing
Author: Philip J. Kitchen, Tony Proctor
The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing.The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy ...  more »
ISBN-13: 9781861525468
ISBN-10: 186152546X
Publication Date: 4/5/2001
Pages: 320
Edition: 1
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Publisher: Cengage Learning Business Press
Book Type: Paperback
Members Wishing: 0
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