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Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge
Innovation by Design What It Takes to Keep Your Company on the Cutting Edge
Author: Gerard H. Gaynor
Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon not just to a company's product line, but to eve...  more »
ISBN-13: 9780814406960
ISBN-10: 0814406963
Publication Date: 5/2002
Pages: 302
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Publisher: American Management Association
Book Type: Hardcover
Members Wishing: 0
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