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Innovation Management: Effective strategy and implementation
Innovation Management Effective strategy and implementation
Author: Keith Goffin, Rick Mitchell
Innovation management is one of the most important and challenging aspects of modern business. Innovation can be a fundamental driver of competitiveness, but it can also be risky and create uncertainty. — In the new edition of this leading text, the authors continue to blend successfully their industry experience with extensive academic research ...  more »
ISBN-13: 9781137373434
ISBN-10: 1137373431
Publication Date: 11/4/2016
Pages: 440
Edition: 3rd ed. 2017
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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