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Innovation in Marketing (Cim Professional Development Series)
Innovation in Marketing - Cim Professional Development Series
Author: Peter Doyle, Susan Bridgewater
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. — This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear...  more »
ISBN-13: 9780750641210
ISBN-10: 0750641215
Publication Date: 7/20/1999
Pages: 224
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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