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Insanely Simple: The Obsession That Drives Apple's Success
Insanely Simple The Obsession That Drives Apple's Success
Author: Ken Segall
Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rar...  more »
ISBN-13: 9781591844839
ISBN-10: 1591844835
Publication Date: 4/26/2012
Pages: 240
Rating:
  • Currently 4.3/5 Stars.
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4.3 stars, based on 2 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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