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Inside Advertiser/Agency Relationships
Inside Advertiser/Agency Relationships
Author: Mel Prince, Mark Davies
Determined by a secondary analysis of ANA survey data, Inside Advertiser and Agency Relationships examines the variety of actions intended to improve relationships taken by clients or by their agencies. The book helps to clarify the type of agency being used, and then concludes best methods for improving the relationship with the particular agen...  more »
ISBN-13: 9781563180422
ISBN-10: 1563180421
Publication Date: 5/31/2006
Pages: 58
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Publisher: ANA
Book Type: Paperback
Members Wishing: 0
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