Insider's Guide to Getting Into Print Author:Jones Brown-Bamberry, Raymond TIRED of always reading about your competitors in the media, but never seeing your own firm in print? This book is the indispensable reference for any architecture, engineering, or environmental consulting firm that wants to get more publicity. You don't need to hire a public relations consultant. The authors of this guidebook are public relatio... more »ns pros who have helped many A/E firms to get into print. They show you a straightforward process to get publicity in the publications that client decision-makers read. It's a "do-it-yourself" book designed to empower the reader. Any firm that makes a sincere effort to follow the recommendations in this guide will see its name in print. Topics include media research, identifying news, making news, shaping and packaging a story, working with editors and writers, getting extra mileage from publicity, crisis communication, and public relations planning. The book is packed with forms, checklists, sample PR pieces, and other resources.« less