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Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition
Integrated Advertising Promotion Marketing Communication and IMC Plan Pro Package Second Edition
Author: Kenneth E. Clow, Donald Baack
This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corpora...  more »
ISBN-13: 9780131060524
ISBN-10: 013106052X
Publication Date: 5/15/2003
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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