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Intellectual Property: Licensing and Joint Venture Profit Strategies : 1997 Cumulative Supplement
Intellectual Property Licensing and Joint Venture Profit Strategies 1997 Cumulative Supplement
Author: Gordon V. Smith, Russell L. Parr
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with out...  more »
ISBN-13: 9780471159186
ISBN-10: 0471159182
Pages: 229
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Publisher: John Wiley & Sons Inc
Book Type: Paperback
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