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Search - Intellectual Property : Licensing and Joint Venture Profit Strategies

Intellectual Property : Licensing and Joint Venture Profit Strategies
Intellectual Property Licensing and Joint Venture Profit Strategies
Author: Gordon V. Smith, Russell L. Parr
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with out...  more »
ISBN-13: 9780471460046
ISBN-10: 0471460044
Publication Date: 4/8/2004
Pages: 455
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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