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Interactive Text, Contemporary Marketing
Interactive Text Contemporary Marketing
Author: Louis E. Boone, David L. Kurtz
Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation ...  more »
ISBN-13: 9780324290103
ISBN-10: 0324290101
Publication Date: 1/23/2004
Pages: 512
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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