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Intergrated Marketing Communications
Intergrated Marketing Communications
Author: Tom Duncan, Hans Ouwersloot
Everything communicates. Any action that a company takes will leave an impression on its consumers. "Integrated Marketing Communications" is about the coherent, consistent and clear use of a company's communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alter...  more »
ISBN-13: 9780077111205
ISBN-10: 0077111206
Publication Date: 12/1/2007
Pages: 672
Edition: European ed
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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