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International Advertising: Communicating Across Cultures
International Advertising Communicating Across Cultures
Author: Barbara Mueller
This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.
ISBN-13: 9780534192785
ISBN-10: 0534192785
Publication Date: 7/13/1995
Pages: 352
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Publisher: Wadsworth Pub Co
Book Type: Paperback
Members Wishing: 0
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