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International Business Case Study (Managing Cultural Differences)
International Business Case Study - Managing Cultural Differences
Author: Robert T. Moran, David O. Braaten Ph.D., D.B.A., John Walsh
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. — Divided into six major sections, this important book features more than 30 case studies that span critical issues of international...  more »
ISBN-13: 9780884151937
ISBN-10: 088415193X
Publication Date: 5/1/1994
Pages: 416
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Publisher: Gulf Professional Publishing
Book Type: Paperback
Members Wishing: 0
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