Skip to main content
PBS logo
 
 

Search - International Business: Themes and Issues in the Modern Global Economy

International Business: Themes and Issues in the Modern Global Economy
International Business Themes and Issues in the Modern Global Economy
Author: Debra Johnson, Colin Turner
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International B...  more » offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:
  • Impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
  • Environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
  • Resource issues: how resources can determine success in the global economy or impede firm evolution
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.
ISBN-13: 9780415437639
ISBN-10: 0415437636
Publication Date: 6/22/2010
Pages: 528
Edition: 2
Rating:
  ?
0 stars, based on 0 rating
Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2025 PaperBackSwap.com. All Rights Reserved.