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International Business
International Business
Author: Betty Jane Punnett, David A. Ricks
This book takes a managerial approach to multinational companies and looks at social, political and business cultures around the world. The discussions are oriented toward business, rather than towards economics or theory. The text includes examples of "business blunders" that illustrate what to avoid when competing internationally. A four colou...  more »
ISBN-13: 9780534972066
ISBN-10: 0534972063
Pages: 530
Edition: International editio
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Publisher: PWS Publishing Co ,U.S.
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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