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International Marketing with PowerWeb
International Marketing with PowerWeb
Author: Philip R. Cateora, John Graham, Philip R. Cateora
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
ISBN-13: 9780072551228
ISBN-10: 0072551224
Publication Date: 11/1/2001
Pages: 768
Edition: 11
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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