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International Marketing : An SME Perspective
International Marketing An SME Perspective
Author: Sean De Burca, Linden Brown, Richard Fletcher
Unlike other international marketing texts, International Marketing: An SME Perspective, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to Small and Medium-sized Enterprises, therefore the focus is firmly on the role of the transnational firm as an international competitor and the role in inter...  more »
ISBN-13: 9780273673231
ISBN-10: 0273673238
Publication Date: 5/20/2004
Pages: 756
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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