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International Marketing and Sales in the Chemical Industry
International Marketing and Sales in the Chemical Industry
Author: Rolf Jakobi, Ralf Jakobi
Offers the growing audience of industrial chemists and chemical engineers an overview of the specific factors involved in marketing chemical products and technology in their major marketplaces. Discusses not only marketing trends, developments, and structures in the chemical industry, but also political and sociological aspects.
ISBN-13: 9783527297832
ISBN-10: 3527297839
Pages: 250
Edition: 1st
Rating:
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Publisher: Wiley-VCH
Book Type: Hardcover
Members Wishing: 0
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