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International Marketing Strategy: Analysis, Development and Implementation
International Marketing Strategy Analysis Development and Implementation
Author: Chris Phillips, Isobel Doole, Robin Lowe
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of...  more »
ISBN-13: 9780415089845
ISBN-10: 0415089840
Publication Date: 12/1994
Pages: 508
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Publisher: Van Nostrand Reinhold
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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