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Search - International Marketing (The Dryden Press Series in Marketing)

International Marketing (The Dryden Press Series in Marketing)
International Marketing - The Dryden Press Series in Marketing
Author: Vern Terpstra, Ravi Sarathy
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Specia...  more »
ISBN-13: 9780030180224
ISBN-10: 0030180228
Publication Date: 10/1996
Pages: 8
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Publisher: Harcourt Brace College Publishers
Book Type: Hardcover
Members Wishing: 0
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