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International Marketing
International Marketing
Author: Vern Terpstra, Ravi Sarathy
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workpl...  more »
ISBN-13: 9780030211126
ISBN-10: 0030211123
Publication Date: 8/5/1999
Pages: 780
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
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