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International Marketing
International Marketing
Author: Philip Cateora, John Graham
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changin...  more »
ISBN-13: 9780071111034
ISBN-10: 0071111034
Publication Date: 3/1/2004
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Publisher: McGraw-Hill Education
Book Type: Paperback
Other Versions: Hardcover
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