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International Marketing
International Marketing
Author: Ravi Sarathy, Vern Terpstra, Lloyd Russow
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workpl...  more »
ISBN-13: 9781933583228
ISBN-10: 1933583223
Publication Date: 2/28/2006
Pages: 612
Edition: 9
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Book Type: Paperback
Other Versions: Hardcover
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