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International Retailing Plans And Strategies In Asia
International Retailing Plans And Strategies In Asia
Author: Erdener Kaynak, John Dawson, Jung-hee Lee
Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retaile...  more »
ISBN-13: 9780789028884
ISBN-10: 0789028883
Publication Date: 7/5/2005
Pages: 207
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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