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Internet Marketing, 2/e, with e-Commerce PowerWeb
Internet Marketing 2/e with eCommerce PowerWeb
Author: Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison, Rafi Mohammed, Robert Fisher, Bernard Jaworski, Gordon Paddison
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build ...  more »
ISBN-13: 9780072865264
ISBN-10: 0072865261
Publication Date: 4/25/2003
Pages: 768

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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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