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Interplay of Influence: News, Advertising, Politics, and the Mass Media
Interplay of Influence News Advertising Politics and the Mass Media Author:Kathleen Hall Jamieson, Karlyn Kohrs Campbell Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the au... more »thors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.« less