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Intrinsic Excellence: Business Development and Leadership Systems for Success in Personal Training
Intrinsic Excellence Business Development and Leadership Systems for Success in Personal Training Author:Rolando Garcia "The subject of personal training goes well beyond the physical. Having worked with some of the best trainers for well over 30 years, in my opinion Rolando Garcia III has uncovered the keys to success. Not only as a personal trainer but for business success in general. Partnership, preparation, integrity, learning, strategy, and planning are onl... more »y some of the keys to Rolando's success. I recommend this book for every aspiring trainer along with any individual who strives for success!!!!"-JOE ABRUZZESE, President of ads and marketing, Discovery Communications The proven success-driver revealed in Intrinsic Excellence is known as the The Four Core Competencies method-or 4C. The 4C method is a heart-based yet scientific formula for sustainable growth in a people-centric business. 4C has consistently produced high-performance trainers with high-income businesses-while turning two personal training divisions in a major corporation from historic lows into record-breaking highs. 4C all but guarantees the dedicated fitness professional the ability to achieve high levels of success in personal training, while creating opportunities for growth that go beyond their current field. This innovative method can prove a veritable lifesaver for the personal trainer-because it clearly defines what is necessary for success, how to specifically achieve that success, but most importantly how that success directly affects personal development for both trainer and every customer with whom they interact. Intrinsic Excellence not only provides a masterful exposition of the role and function of each core competency, but also weaves the four core competencies into a dynamic, interactive program-shot through with the flesh and blood tales of struggle and success within the trenches of the personal training world.« less