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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)
Introduction to Advertising and Promotion An Integrated Marketing Communications Perspective - The Irwin/McGraw-Hill series in marketing
Author: George E. Belch, Michael A. Belch
ISBN-13: 9780071152075
ISBN-10: 0071152075
Pages: 800
Edition: 4Rev Ed
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Publisher: McGraw-Hill Education (ISE Editions)
Book Type: Paperback
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