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Introduction to E-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
Introduction to ECommerce - Mcgraw-Hill/Irwin Series in Marketing
Author: Jeffrey F. Rayport, Bernard J. Jaworski
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class ...  more »
ISBN-13: 9780072553475
ISBN-10: 0072553472
Publication Date: 8/8/2003
Pages: 516
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
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