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Inventuring
Inventuring
Author: William Buckland, Andrew Hatcher, Julian Birkinshaw
Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain. Inventuring combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to...  more »
ISBN-13: 9780077103798
ISBN-10: 0077103793
Publication Date: 2/1/2003
Pages: 288
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Publisher: McGraw-Hill Europe
Book Type: Hardcover
Members Wishing: 0
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