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Search - List of Books by Jay Conrad Levinson

Jay Conrad Levinson is the author of a popular 1984 book "Guerrilla marketing" . The first to use the term "Guerrilla Marketing" describing 'unconventional' marketing tools used in cases when financial or other resources are limited or non-existent. Guerrilla Marketing is the best known marketing brand in history, named one of the 100 best business books ever written, with over 21 million sold. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.

He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the USA, he joined J. Walter Thompson as Senior VP. Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley.

As an Ad agency executive some notable marketing campaigns and achievements he collaboratively developed include The Marlboro Man, The Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, Tony the Tiger, and the Jolly Green Giant.

He created marketing materials across the spectrum of all media for other biggies such as Wells-Fargo, Citicorp, Visa, Viacom, Charles Schwab, University of California, Kampgrounds of America, BF Goodrich, Gallo wines, the Sharper Image, Peterbilt Motors, Chrysler Corporation, Honda, Club Med, PBS, Playboy, Hyatt, Encyclopedia Britannica, Pacific Telephone, Old Spice, Arby's, the United Way, Rolling Stone, Montgomery Ward, Nissan, Mercedes, Volvo, and Holiday Inn.

He did not cause these companies to be successful but helped maintain their momentum and shift them into a higher gear.

After living in the San Francisco Bay Area for 35 years, Jay and Jeannie Levinson sold their home, bought an RV, towed a Jeep, and ended up, six years later, at their lakefront home outside Orlando, Florida, and close to their 26 grandchildren, their own personal DisneyWorld.

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This author page uses material from the Wikipedia article "Jay Conrad Levinson", which is released under the Creative Commons Attribution-Share-Alike License 3.0
Total Books: 148
Guerrilla Marketing Volume 2 Advertising and Marketing Definitions Ideas Tactics Examples and Campaigns to Inspire Your Business Success
Guerrilla Marketing Volume 1 Advertising and Marketing Definitions Ideas Tactics Examples and Campaigns to Inspire Your Business Success
Guerilla Marketing for Financial Advisors Transforming Financial Professionals through Practice Management
Guerrilla Marketing to Heal the World Combining Principles and Profit to Create the World We Want
Guerrilla DealMaking How to Put the Big Dog on Your Leash and Keep Him There
Guerrilla Facebook Marketing 25 Target Specific Weapons to Boost your Social Media Marketing
Guerrilla Marketing for the HomeBased Business
2012 - Guerrilla Marketing for the Homebased Business (Audio CD)Paperback
ISBN-13: 9781470811655
ISBN-10: 1470811650
Genre: Business & Money

Guerrilla Marketing for Coaches Six Steps to Building Your MillionDollar Coaching Practice
Guerrilla Marketing Job Escape Plan The Ten Battles You Must Fight to Start Your Own Business and How to Win Them Decisively
The Best of Guerrilla MarketingGuerrilla Marketing Remix
2011 - The Best of Guerrilla Marketingguerrilla Marketing Remix (Paperback)
ISBN-13: 9781599184227
ISBN-10: 1599184222
Genre: Business & Money

Guerrilla Marketing for Job Hunters 30 How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today
Guerrilla Marketing for a Bulletproof Career How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times for Entrepreneurs Employees and Everyone in Between
Guerrilla Teleselling New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person
Guerrilla Social Media Marketing 100 Weapons to Grow Your Online Influence Attract Customers and Drive Profits
Guerrilla Marketing for Nonprofits
2010 - Guerrilla Marketing for Nonprofits (Paperback)
ISBN-13: 9781599183749
ISBN-10: 1599183749
Genre: Business & Money

Guerrilla Marketing Goes Green Winning Strategies to Improve Your Profits and Your Planet
Guerrilla Marketing for Writers 100 NoCost LowCost Weapons for Selling Your Work
2010 - Guerrilla Marketing for Writers 100 Nocost Lowcost Weapons for Selling Your Work (Paperback)
ISBN-13: 9781600376603
ISBN-10: 1600376606
Genre: Reference
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More Guerrilla Marketing Research Asking the Right People the Right Questions the Right Way and Effectively Using the Answers to Make More Money
The Entrepreneurial Author Achieving Success and Balance as a Writer in the 21st Century
Guerrilla Marketing in 30 Days 2nd Edition
2009 - Guerrilla Marketing in 30 Days 2nd Edition (Paperback)
ISBN-13: 9781599182667
ISBN-10: 1599182661

Guerrilla Networking A Proven Battle Plan to Attract the Very People You Want to Meet
2009 - Marketing De Guerrilla [Spanish Edition] (Paperback)
2006 - Guerrilla Marketing in 30 Days Workbook [Guerrilla Marketing] (Paperback)
1994 - Guerrilla Advertising [Guerrilla Marketing] (Paperback)
1992 - Guerrilla Financing [Guerrilla Marketing] (Paperback)
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