John Robbins (born October 26, 1947) is an American author, who popularized the links among nutrition, environmentalism, and animal rights.Burros, Marian (December 2, 1992). " Eating Well [Biography]", The New York Times, p. C4. Retrieved May 27, 2010. He is the author of the 1987 Pulitzer Prize-nominated Diet for a New America, an exposé on connections between diet, physical health, animal cruelty, and environmentalism.
Robbins is the son of Irma Robbins and Baskin-Robbins co-founder Irv Robbins. He graduated from the University of California, Berkeley, in 1969, and received a Master's Degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a life he found more rewarding. He and his wife Deo were married on March10, 1967. Robbins advocates a plant-based diet for personal and environmental health. He updated these ideas in his 2001 book The Food Revolution, which includes information on organic food, genetically modified food, and factory farming. His 2006 book Healthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.
Robbins has received the Rachel Carson Award, the Albert Schweitzer Humanitarian Award, and the Peace Abbey’s Courage of Conscience Award.
In Diet for a New America, he advocates a "plant-based", vegan diet and contains Robbins's opinions on the meat and dairy industries, world hunger and human health.
The documentary film Super Size Me by Morgan Spurlock has a short interview with Robbins. Responses to Healthy at 100 - Healthy at 100 ::: by John Robbins
In 1988, Robbins founded EarthSave, an international, non-profit organization. The organization was born out of the reader response to his Diet for a New America. EarthSave InternationalThe organization works to promote healthy, environmentally sound food choices, produce independence from the medical system and raise awareness of "the ecological destruction and cruelty linked to the production of food animals."
EarthSave's head office is in New York, USA, with local chapters throughout the United States and Canada. "Taste of Health" is their annual vegetarian food festival.