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Keeping Customers: A Harvard Business Review Book
Keeping Customers A Harvard Business Review Book
Author: Harvard Business School Press
The 1990s are being coined "the decade of the customer," implying that greater attention to the customer's needs and perceptions is necessary to stay competitive. But Keeping Customers clearly illustrates that being customer-oriented is a more complex matter than simply beefing up customer service. It is a dynamic process that requires a set of ...  more »
ISBN-13: 9780071033800
ISBN-10: 0071033807
Publication Date: 4/1/1993
Pages: 288
Edition: 1
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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