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Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients
Key Account Management in Financial Services Tools and Techniques for Building Strong Relationships with Major Clients
Author: Peter Cheverton, Bryan Foss, Tim Hughes
Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.  Compiled from original research and interviews, ...  more »
ISBN-13: 9780749450694
ISBN-10: 074945069X
Publication Date: 1/1/2008
Pages: 334
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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