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Key Concepts in Public Relations (Palgrave Key Concepts)
Key Concepts in Public Relations - Palgrave Key Concepts
Author: Sandra Cain
An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.
ISBN-13: 9780230203297
ISBN-10: 0230203299
Publication Date: 6/15/2009
Pages: 224
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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