Skip to main content
Swap Used Books - Buy New Books at Great Prices!
How To Swap Books
Sign Up
Search 
Kiosk
PBS Market (New Books)
Book Browser
Advanced Search
Books Posted Today
Member Book Reviews
Award Winning Books
NYT Best Sellers
Amazon Best Sellers
Most Traveled Copies
Club Wish List
Login
Community
Discussion Forums
Book Lists
Donations
Box-O-Books
Maps
The Eclectic Pen
Fun Stuff
Top 100
Pulse of PBS
Spread The Word
Photo Gallery
Recipes
Club Tag Cloud
Member Testimonials
Help Center
Kiosk
PBS Market (New Books)
Go Shopping
Buy Credits
Buy PBS Money
Upgrade Membership
Gift Certificates
Transfer Credits
Search -
Kleppner's Advertising Procedure (17th Edition)
Kleppner's Advertising Procedure - 17th Edition
Author:
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an ... more »
Author:
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an ... more »
ISBN-13: 9780132308298
ISBN-10: 0132308290
Publication Date: 7/30/2007
Pages: 864
Edition: 17
Rating: ?
ISBN-10: 0132308290
Publication Date: 7/30/2007
Pages: 864
Edition: 17
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Industries >> Accounting >> General
- Business & Money >> Marketing & Sales >> Advertising
- Engineering & Transportation >> Accounting & Finance >> Accounting >> General
