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Kleppner's Advertising Procedure (Prentice Hall Series in Marketing)
Kleppner's Advertising Procedure - Prentice Hall Series in Marketing
Author: J. Thomas Russell, W. Ronald Lane
This classic book introduces advertising as both an art and science while providing readers with a broad discussion of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, the book places advertising within a contemporary, integrated marketing framework to de...  more »
ISBN-13: 9780135175668
ISBN-10: 0135175666
Publication Date: 1/1993
Pages: 755
Edition: 12th
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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