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Search - The Knowledge Link: How Firms Compete Through Strategic Alliances

The Knowledge Link: How Firms Compete Through Strategic Alliances
The Knowledge Link How Firms Compete Through Strategic Alliances
Author: Joseph L. Badaracco, Harvard Business School Press
In 1971, General Motors bought 34 percent of Isuzu, then a producer of small trucks, marking the beginning of GM's journey into alliances with a wide range of companies, including Toyota, Suzuki, and Fuji. Why would such a successful company let down its corporate walls, exposing its organization and strategies to competitors? The answer, accord...  more »
ISBN-13: 9780071032056
ISBN-10: 0071032053
Publication Date: 12/1/1990
Pages: 300
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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