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The Language of Advertising: Written Texts (Intertext)
The Language of Advertising Written Texts - Intertext
Author: Angela Goddard
The Language of Advertising: — * looks at the relationship between advertising and culture — * focuses on the interrelation of language, image, typeface — * draws on literary and linguistic theory for analysis of texts — * explores specific advertising strategies such as hooklines, puns, connotations — * examines a wide range of adverts from British...  more »
ISBN-13: 9780415278027
ISBN-10: 0415278023
Publication Date: 7/5/2002
Pages: 144
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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