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The Language of Advertising (Language in society)
The Language of Advertising - Language in society
Author: Torben Vestergaard, Kim Schroder
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies ...  more »
ISBN-13: 9780631107415
ISBN-10: 063110741X
Publication Date: 4/11/1985
Pages: 182
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Publisher: Blackwell Publishers
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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