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Learning Aid to accompany Basic Marketing
Learning Aid to accompany Basic Marketing
Author: Jr., William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student?s problem-solving skills in marketing.
ISBN-13: 9780073222837
ISBN-10: 0073222836
Publication Date: 10/20/2006
Pages: 480
Edition: 16
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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