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Learning Aid to accompany Essentials of Marketing
Learning Aid to accompany Essentials of Marketing
Author: Jr.,William Perreault, Joseph Cannon, E. Jerome McCarthy
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student?s problem-solving skills in marketing
ISBN-13: 9780077246433
ISBN-10: 0077246438
Publication Date: 10/21/2009
Pages: 448
Edition: 12
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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