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Learning Aid t/a Basic Marketing
Learning Aid t/a Basic Marketing
Author: Jr., William D. Perreault, E. Jerome McCarthy
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.
ISBN-13: 9780072525304
ISBN-10: 0072525304
Publication Date: 6/25/2004
Edition: 15
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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